mNectar for Publishers

Monetize Instantly


Earn Premium CPMs

Complementary and Fun Advertising Units

mNectar for Advertisers

Qualify Users Instantly

Acquire Only Engaged Users

Playable: Instant Sampling

Experiential Mobile Advertising

How It Works


Create an account

Create an ad unit ID

Select ad placement within app – No SDK!

 Start generating revenue


Provide your app’s binary

Identify the app experience to promote

Playable promotion is uploaded to the cloud

Instant distribution and acquisition begins

"Playable is an incredible ad unit. mNectar consistently delivers players who have already played a slice of our games. As a result, mNectar referred users are among our most engaged and valuable players."

− Matthew Casertano, Social Gaming Network

"I was so happy that I didn’t need to integrate another SDK to use mNectar. They have provided consistently high eCPMs and service, so I am very pleased with this partnership."

− Antonio Farina, Reludo

"mNectar was very easy to integrate and get working. Our users really like their Playable ads and have responded really well to them!"

− Samuel DenHartog, Ensenasoft

"mNectar has a great team focused on innovative ad products that are generating solid revenue for us."

− John Libby, Mobilityware

"mNectar’s Playable is the next evolution of app advertising."

− Anil Dharni, GREE

"We see some of the highest CPMs from mNectar. The Playable ad units are the best quality across all of the options out there."

− Kellie Hartwell, Mobile Deluxe

mNectar Leadership Team

Wally Nguyen, CEO

Wally Nguyen is CEO of mNectar, where he leads a dynamic team in revolutionizing mobile app discovery and engagement. A passionate and driven leader, Wally previously served as SVP Business Development at Pocket Change, overseeing business operations. Previously, he was VP Sales at Super Rewards, where he built and led the company through its acquisition by Adknowledge. He developed his leadership skills at app and digital infrastructure companies including EdgeCast (acquired by Verizon) and Panther CDN (acquired by CDNetworks). He is an avid comic book collector, amassing over 8,000 issues including the original Uncanny X-Men #1.

Daniel Cheng, CRO

Daniel Cheng is Chief Revenue Officer of mNectar. With his broad knowledge of the mobile gaming space, Cheng heads up business development, sales and operations at mNectar. He previously led business development at Greystripe, the world's first interstitial mobile ad network that was acquired by Conversant (CNVR). Cheng is a regular speaker at industry events including Engage! Mobile Monday, MobileBeat and NY Games Conference. He is an aerial photographer and certified yoga instructor.

Artem Grigoryan, CTO

Artem Grigoryan is CTO of mNectar. Grigoryan and his team built out the groundbreaking virtualization and ad network technology that allows mNectar users to sample apps before buying. Prior, Grigoryan was engineering manager at Greystripe, the world’s first interstitial mobile ad network that was acquired by Conversant (CNVR). Previously he served as VP of Engineering at Web Personal Assistant, VP of Development at and principal engineer at Panther CDN. Artem is a firm believer in consistency: he has twin daughters, a twin brother, and everyone in his family has a name that starts with the letter ‘A’.

mNectar Insights


3 Ways the iOS 8 App Store Improvements will Affect Mobile Gaming

| Insights | One Comment

3 Ways the iOS 8 App Store Improvements will Affect Mobile Gaming With the September 9th Apple announcement and rolling out of new products there will be many effects on the…


Making the right connections: how we’re revolutionizing mobile advertising

| Insights | No Comments

Mobile advertising as we know it is broken. Everyone cringes at the thought of pop up ads, banners, and full page takeovers, but until now, mobile advertisers haven’t had any…


Mediation Solutions

| Insights | No Comments

What to look for in a mediation partner. Last month, Burstly was acquired by Apple and it was announced that TestFlight would no longer support Android apps starting March 21st,…


What Mobile Games We’re Playing

| Insights | No Comments

At mNectar, we play a lot of games. Here are some of our teammates’ favorites in January. We’ve included links to the App Store and Google Play so you can…

Want to learn more about our virtualized app streaming technology and other mNectar awesome-ness? Write us!


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